NIID

NIID: Where Style Meets Functionality

Founded in 2014, NIID set out to reinvent backpacks with a perfect blend of style and practicality. Inspired by the lack of functional yet stylish options for business professionals, founders Jason Li, Harris Haynie, and Vinson Sieh created the Decode series in 2015. This innovative design quickly sold out on Amazon Exclusives and received outstanding reviews.

With a talented product development team, NIID continues to transform ambitious ideas into reality, delivering backpacks that cater to the modern professional's needs.